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Originally Posted by Damien
This is the vocal minority though? Fewer people watch GB News but of those who do they're more likely to be loyal to it. Which makes sense as GB News is more of an active choice to watch as opposed to the BBC that people just use as the default.
Also BBC and Sky aren't ranked as 'news' in the survey. They're both ranked higher than GB News under 'Television' but since GB News sits alone as a dedicated news channel they are not directly compared.
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Yeah, it’s a strange one how the brands are categorised. GB News is indeed the highest ranked news brand and 53rd highest media brand but the other ‘news’ brands were all newspapers with the Guardian at 54, The Sun at 63 and City AM at 70.