Quote:
Originally Posted by jfman
It’s not really bias, OB. It stands to reason.
Virgin, Sky and others rely upon having a large number of subscribers and using that purchasing power, plus their reach of advertisers, to drive down the price of third party content to pennies per subscriber per month.
Fledgling streamers on the other hand believe that retailing directly to customers they can gain more revenue. The theory being that say, 250 000 subscribers per month at £8 a month would get more revenue than the scenario above. £24m per year. That, leaving advertising aside, would be about 17 pence per subscriber taking a basic Sky/Virgin package.
All these figures are scalable but the idea that huge amounts are being saved or streaming services will (as a matter of course) be integrated into aggregated packages is fanciful.
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Agreed. It's fanciful to kid ourselves that we save money by purchasing a wide range of streaming services as we don't have the same buying power as VMO2.