Quote:
Originally Posted by telegramsam
Watched the Wales v Ukraine match and was surprised to see it was Sky Sports bringing us coverage on ITV! Am I right in saying this is a first? Both Sky and ITV logo's on screen. Wonder if this could be the start of a beautiful friendship?
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Seem to remember it happened for the Cricket World Cup final when England won. Sky shared the coverage of the game with C4.
Wonderful loss leading advertising for them with viewing figures far exceeding what they usually get.