Re: Discovery, ITV and Sky are eyeing up bids for Channel 4
There’s no reason why Channel 4 making programmes in-house would automatically lead to an increase in quality. What it does is give the channel access to a content library it owns the rights to, which it can license out at a profit, or repeat on its own channels without having to pay repeat fees. Channel 4’s problem is that its very specific public service remit limits its potential audience and therefore its ability to make money. Cost saving measures like in-house production are useful in that regard.
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