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Originally Posted by BenMcr
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That €1.3 billion has to be recouped somehow.
Still leaves the question of how else would those countries fund it.
The key platform nowadays is streaming, with gives the widest coverage of events to the widest potential audience. It doesn't limit viewers to cable or satellite.
With Virgin Media cable, I have 9 Eurosport HD Olympic channels plus a UHD one, all at no extra cost.