Quote:
Originally Posted by Damien
Big mistake from the IOC to give it to a paywalled service, a paywalled service that no one else even.
The Olympics aren't popular enough for people to actively seek it out and pay more as they do for the Premier League and football generally. All this means is a much smaller audience which will hit their ability to sell sponsorships and even the value of the TV rights later down the line.
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So how do other countries around the world deal with it? The costs of broadcasting it has to be funded somehow. With the UK FTA channels it would be via the licence fee or by advertising.