Quote:
Originally Posted by epsilon
I guess they are finally seeing the mistake they made in their rush to move from mainstream multiplexes to the local ones. Cheaper, yes but lower coverage so less advertising revenue to fund the channels. I wonder if they are, or have been, lobbying for PSB funds for the kids content.
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They possibly needed to cut costs quickly and saw it as the least bad option. They may not have been able to stick it out on a main mux.
Given CITV is closing it's a shame they didn't stick it out a little longer with wider Pop DTT coverage. They can always change their minds though.