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Re: Possible Sky Arts channel to go Free-To-Air
It would make sense. Arts is a subject that has a bigger audience among those who are least likely to pay extra for their telly. Sky Arts has a good reputation and expanding brand awareness, and it is probably now at the stage where it can support the Sky brand more effectively by sitting outside the paywall and directing people inwards, rather than sitting inside it and trying to entice people in.
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