Thread: The future of television
View Single Post
Old 02-11-2021, 23:48   #424
OLD BOY
Rise above the players
 
Join Date: Mar 2008
Location: Wokingham
Services: 2 V6 boxes with 360 software, Now, ITVX, Amazon, Netflix, Lionsgate+, Apple+, Disney+, Paramount +,
Posts: 14,589
OLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronze
OLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronze
Re: The future of television
Quote:
Originally Posted by 1andrew1 View Post
I think we've discussed why this is unlikely to happen - streaming apps want to keep you in their walled garden. Once you have a cross-app search facility, viewers spend less time with the streamer and brand recognition for the streamer fades.

How many people used to talk about seeing something on a Sky channel when the channel in question was not owned by Sky? Streamers want to avoid identification with the platform in favour of identification with themselves.
Nice theory, but it already happens to some extent (eg Netflix, Amazon and StarzPlay are all searchable on the TiVo.
__________________
Forumbox.co.uk
OLD BOY is offline   Reply With Quote