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Originally Posted by nomadking
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The reporter is confusing two slightly different things there.
All the supermarkets now do home delivery, and throughout the year you can book delivery slots a month or more ahead, depending on which supermarket it is. Whether the supermarket allows you to book even further ahead as Christmas approaches is obviously of great interest to those who use the service. Asda released delivery slots for 20-24 December yesterday (if you have a delivery pass), which is almost 10 weeks in advance.
What the reporter in your link has slightly muddled up is the separate issue of when the supermarkets will deliver advance orders for special Christmas products like turkey, luxury cake, pudding etc. Some of the supermarkets, like Sainsbury’s for example, keep those services distinct on their websites while others, like Asda, mark certain items as “Food To Order” and will only let you put them in your basket if your delivery date is 21-24 December.
Sainsbury’s has not yet opened its home delivery slots for regular groceries, but it has opened slots for its separate Christmas food orders. In fact those order slots have been open for several weeks already and at many stores they are already booked solid, even for store pick-up.