[johnathome]

You wonder if the PL would have offered BT a second stab if Sky had outbid them?

The consumer has only so much spare cash Sky have to be careful they don't price them too high and people drop them.
In fact my local club has started to subscribe again after about 5 years without it, they are now paying less (500) than they were before (800), it got dropped because Sky changed the way they work retail out and wanted to put it up to £1200 a month!