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Originally Posted by muppetman11
So answer how ITV is going to be without good content despite having one of the biggest production companies in the world.
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Indeed.
The five PSBs plus Sky all have their own studios, plus the capacity to commission external companies to produce ideas that have been developed in-house. None of them rely on bidding for third party content to fill their schedules - not even Sky, which saw the threat coming some years ago and has been developing its in-house capacity for some time now.
The smaller channels largely rely on endless repeats of content previously shown on one of the PSBs+Sky, similar to the syndication system in the US. It is these channels that provide simple, free-of-charge access to old shows that are nice to dip into for old times sake but are not often worth having the sort of box set access you get from Prime Video. This is the stuff you watch on a whim when you can’t be bothered through Netflix menus or entering search terms using your fiddly remote control.