Quote:
Originally Posted by Pierre
Well, it’s not certain they will sell.
But you are correct, more than a year down the line and we still have two identities. That doesn’t work. It didn’t work with NTL:Telewest and it doesn’t work now. It is also a barrier within the company with legacy employees hanging on to their former identities, it doesn’t help with integration.
You also have a great point that the O2 brand is just as powerful as the Virgin brand.
A decision will have to be made and unless contractual conditions prevent it, I can certainly see the O2 brand being favoured.
BT seem to be going with EE.
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NTLTelewest did sign the deal that included a 30-year exclusive branding agreement deal with Virgin Group back in 2006.
So if they need to pay £2m per year - they would need to pay over £15m to get out of and that before terms and conditions when deal was signed.