Quote:
Originally Posted by 1andrew1
I wonder if this could lead to the end of the Virgin Media brand in the UK? It's more cost-effective to have just one brand and O2 seems to have more investment behind it in terms of perks and sponsorship. Plus, the licence fees to Virgin Group would no longer be needed.
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Well, it’s not certain they will sell.
But you are correct, more than a year down the line and we still have two identities. That doesn’t work. It didn’t work with NTL:Telewest and it doesn’t work now. It is also a barrier within the company with legacy employees hanging on to their former identities, it doesn’t help with integration.
You also have a great point that the O2 brand is just as powerful as the Virgin brand.
A decision will have to be made and unless contractual conditions prevent it, I can certainly see the O2 brand being favoured.
BT seem to be going with EE.