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Originally Posted by 1andrew1
I wonder if this could lead to the end of the Virgin Media brand in the UK? It's more cost-effective to have just one brand and O2 seems to have more investment behind it in terms of perks and sponsorship. Plus, the licence fees to Virgin Group would no longer be needed.
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The exclusive license agreement for the brand doesn't run out until 2036 I believe, Guess it would cost them to get out of the agreement early.
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Quote:
Originally Posted by Media Boy UK
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ITV confirms interest
https://advanced-television.com/2023...a-acquisition/