27-07-2021, 10:51
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#24
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Virgin Media Staff
Join Date: Nov 2006
Location: Manchester
Services: 360 x2, Maxit TV, Sky Sports and Sky Cinema. Gig1
Posts: 17,929
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Re: Olympics
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Originally Posted by Damien
Big mistake from the IOC to give it to a paywalled service, a paywalled service that no one else even.
The Olympics aren't popular enough for people to actively seek it out and pay more as they do for the Premier League and football generally. All this means is a much smaller audience which will hit their ability to sell sponsorships and even the value of the TV rights later down the line.
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Quote:
Originally Posted by nomadking
So how do other countries around the world deal with it? The costs of broadcasting it has to be funded somehow. With the UK FTA channels it would be via the licence fee or by advertising.
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It was a Europe wide deal apparently
https://www.sportspromedia.com/from-...lion-discovery
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After what Perrette describes as a “multi-month conversation” with IOC president Thomas Bach, television and marketing services managing director Timo Lumme and Olympic Games executive director Christophe Dubi, a landmark €1.3 billion contract was signed in June 2015. Discovery and Eurosport had taken the rights across 50 territories – all of Europe except Russia – to all Olympic Games until 2024.
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I work for Virgin Media but all views are my own.
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