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Old 17-08-2021, 23:56   #2
Chris
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Re: Call for more Audio Description.

Netflix claims that ‘most’ of the material it commissions has AD and ‘many’ of the titles it buys from other studios has it. It’s possible to set the Netflix app to display only titles with AD; I have just done so and while I’ve not counted it, there’s absolutely tons of it.

Of course, Netflix has so much in its content library it is still entirely possible that their overall figure is low, maybe even below 10%, but this is the problem with applying AD quotas to streamers. The Ofcom rules apply to what the BBC is producing now. That stuff hangs around on iPlayer for anything from one month to one year but ultimately it disappears. Netflix, however, commissions or buys stuff and as far as possible keeps it there permanently. It is always going to look like its coming up short if it is hosting classic, 3rd party material for which no AD was produced at the time. It would be the rights owner’s responsibility to add AD - Netflix could not be expected to do so except for content it actually owns. Otherwise it is eventually left with AD tracks for programmes it can’t show.
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