An interesting quote in an article about the BBC being able to expand their archive content on iPlayer:
'However, Virgin Media O2 was concerned about the impact the increased amount of older content on the iPlayer would have on the UKTV pay channels. Virgin Media O2 claimed the UKTV pay channels were a ‘fundamental part’ of its pay TV offer. Ofcom disagreed. It noted that all seven UKTV channels only account for 5% of total viewing time on Virgin Media devices. The three Pay TV channels provided by UKTV – Alibi, Eden and Gold – make up 2% of viewing on Virgin Media devices. (BARB 28-day consolidated, 4+ individuals. H1 2022.)
https://rxtvinfo.com/2022/ofcom-gree...hive-expansion