Re: ESPN, BT, Euro, Premier and Sky Sports news
My money would be in buying EFL rights at that level would be entirely loss making on it’s own. It would however start a critical base of football fans (avoiding the “start from zero” problem with Premier League or Champions League rights.
It’d mean getting lesser packages - the Amazon bargain bucket plus one game per week, or one game per Champions League round of fixtures might be viable as they’d have content every week.
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