Quote:
Originally Posted by vincerooney
its very odd isn't it? Content is king. Virgin Media without owning any tv content themselves are in a bit of a pickle potentially. People can realistically just have freeview, Netflix, amazon prime for delivery and now tv for sky sports.
what can virgin media offer? 700 live channels very few watch?
Streaming companies need reliable income streams. Virgin Media need to make deals with them.
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Virgin's business plan isn't to be the king of TV. Since before Liberty Global bought the company, the focus has been on broadband. But by providing TV alongside that, Virgin can also target consumers looking to bundle their services. The recent launch of Stream is another way of trying to protect their broadband customer base from exactly what you describe by aggregating content into one box and letting customers decide what and when they want to subscribe to, rather than have them switch to Now for their broadband and Sky Sports for example. Virgin has deals with the big streamers in place and more will hopefully follow but for Virgin the main aim is to be the broadband service that people use to stream content.