[cheekyangus]

The Three PAYG rates are still much better than recent VM rates which got silly (e.g. £2 minimum data which resets at midnight). Three's previous PAYG tariff was 321 which was unchanged for many years. Compared to that, yes the new tariff is much more expensive, but far from worst last time I looked.

I'd be surprised if 1p Mobile can keep going at that rate, their margins must be razor thin.

The problem with some of the "low price" services is you have to remain active or you lose credit or service. Some people just need £5 sitting there for entire year (or more), and the options are limited.