Quote:
Originally Posted by Damien
I think one of GB News or Talk TV will go eventually. GB News seem to have staying power in that they're beating TalkTV despite the latter pouring money into big name hosts but if TalkTV really is willing to just burn through Murdoch's money will they eventually be able to outlast GB News?
|
GB News have burnt through £60m in 18 months. They've got another £60m but their right-wing populist stance is not finding favour with advertisers. How long will the extra £60m last them and what happens afterwards?
Although Talk TV has splashed the cash for Morgan and not got the viewers it has hoped for, it has lower costs as it is not a stand-alone business. And Morgan's fees include a book and newspaper columns too.
My money's on Talk TV for the long term if News Corp is happy to continue cross-subsidising it.