Thread: Superhub Complaint email address
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Old 07-07-2021, 10:05   #8
Hugh
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Re: Complaint email address

Quote:
Originally Posted by RichardCoulter View Post
All customers are important, something that Liberty Global seem to have forgotten when they bought the company.
Sorry, Richard, that isn't true - a customer is important in terms of revenue, profit, and cost/benefit (how much time has to be spent on that customer in terms of the revenue/profit they bring in).

Loss-making customers are bad business, unless it is for PR purposes.

Most companies have realised that keeping a customer happy/content, and supplying a reasonable quality product, is the best way to retain customers and attract new customers (it is reckoned it costs 10 times as much to gain a new customer than to keep a current one), but if a customer is losing the company money, that means other customers are subsidising that customer, so not only is it negative for the company, it's negative for the other customers.

Also, some customers are consistently rude and abusive to staff - they are not "important", just pains in the erse; no one (customer or staff) should have to take abuse or disrespect.
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Last edited by Hugh; 07-07-2021 at 11:44.
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