Quote:
Originally Posted by Kushan
Didn't Virgin Media get named as such because NTL:Telewest bought Virgin Mobile and had to adopt the name?
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Quote:
Originally Posted by Chris
No, they needed a unified brand once NTL and Telewest merged and their solution was to more or less franchise one from Virgin. I don’t believe the Virgin Mobile branding compelled them to go down that route although there were obvious synergies.
The way it normally works is that Virgin Group buys a stake in the business and then imposes its brand manual on it, but I’m not sure VG has a lot else to do with the day to day running of the business.
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As Chris, correctly, commented. NTL:Telewest bought Virgin Mobile and then bought the rights to use the brand from Virgin Group. Branson has never had anything to do with the day to day operations of Virgin Media. He was a major shareholder due to the Mobile deal but he has since sold most, if not all of them. There were certain criteria the company had to meet in order to use the brand and Branson commanded an annual fee to use the brand. Can't remember the exact figure £30M or something like that.