Cable Forum - View Single Post - Liberty Global in talks to merge Virgin Media with O2

**Chris** · 18-05-2020, 16:23

No, they needed a unified brand once NTL and Telewest merged and their solution was to more or less franchise one from Virgin. I don’t believe the Virgin Mobile branding compelled them to go down that route although there were obvious synergies.

The way it normally works is that Virgin Group buys a stake in the business and then imposes its brand manual on it, but I’m not sure VG has a lot else to do with the day to day running of the business.

18-05-2020, 16:23	#52
Chris Trollsplatter Cable Forum Team Join Date: Jun 2003 Location: North of Watford Services: Humane elimination of all common Internet pests Posts: 36,929	Re: Liberty Global in talks to merge Virgin Media with O2 No, they needed a unified brand once NTL and Telewest merged and their solution was to more or less franchise one from Virgin. I don’t believe the Virgin Mobile branding compelled them to go down that route although there were obvious synergies. The way it normally works is that Virgin Group buys a stake in the business and then imposes its brand manual on it, but I’m not sure VG has a lot else to do with the day to day running of the business.