Originally Posted by RichardCoulter

You're both correct IMO. As channels leave and VM increase prices, it provides less and less value.

The fact that it is outside the control of VM is true, but neither here nor there. They should be taking proactive action to mitigate this

Sky have done this by adding the streamers to their platform in order to add back (or even enhance) the lost content from removed linear channels. By working with the streamers instead of pretending that they don't exist, they are able to offer them at a discounted price or even for free.