Quote:
Originally Posted by cheekyangus
There are Prime Video logos everywhere, it's a normal Prime Video broadcast. So it's a big advert for Amazon.
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I get the point Chris was making - what is the rationale for Amazon?
But as we can now see the rationale was clear - their logo was on screen the whole time - 100% the same coverage with no adverts.
Quick win in a sense for Amazon. The number of people who would go out their way to pay for this would be small - yet they claimed a free advertising slot for a Saturday night on prime time terrestrial television.
The sense of putting your product in the home of
everyone in the country was strong.