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Originally Posted by OLD BOY
When Amazon or a similar player takes over Premiership football, you may think rather differently.
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Premiership football doesn’t account for a significant proportion of all live, linear viewing. If a streamer buys the rights, and we’ve discussed the extremely challenging financials around that over and over, that doesn’t significantly reduce linear viewing at all.
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Streaming at the moment is certainly a lot less popular than on demand viewing is when compared with live events on conventional TV channels, but I believe that this will be the only choice in the future, because that's how these global players want to do it.
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But how do they move the customers?
You are once again being ideological about this in a way media companies will simply not be. The BBC, ITV, Sky and Virgin Media aren’t going to just wake up one morning and voluntarily relinquish control of their prominent EPG positions and control of platforms because in your view “streaming is the future”. Suddenly they themselves at the whim of smart TV/streaming box manufacturers in terms of prominence? Not a chance.
If BBC/ITV did so you could 100% bet someone else would swoop in for the slots. Because consumer behaviour hasn’t significantly changed - there’s a reason why slots at the top of the EPG are worth more than those at the bottom. Even if the amount of streaming doubled or tripled this would still hold true.