Chris

By their very nature, price comparison sites only display first year premiums. In fact the growth of price comparison sites is probably the reason this problem has come to exist. Insurers are heavily discounting the first year in the hope that people won't switch every year.

As the price comparison sites will continue to exist, there is limited scope for wholesale price hiking in the industry. All it takes is for one disruptive competitor to keep their prices lower, and they scoop up the business at everyone else's expense.