Quote:
Originally Posted by 1andrew1
The trajectory in UK TV rights at the last auction which occurred before the pandemic was downwards as no substantial competition to BT and Sky emerged.
2016-2019 UK TV rights over £5bn
2019-2022 They fell to £4.5bn
https://www.bbc.co.uk/sport/football/43002985 |
And this is the crux of my point - they were absolutely going to fall again. Sky called it last time that there would be nobody out there to match their 2016 offer. Similarly there's nobody out there to match the 2019 offer.
BT are on record that they are trying to reduce their sports rights expenditure. The only way the rights would go up is a new entrant, or Amazon wanting to commit beyond their bargain basement rights they have just now.
If there was a genuine chance of a DAZN, Netflix, Facebook or Google bid we would be heading to auction. Spoiler: there isn't.