Re: ESPN, BT, Euro, Premier and Sky Sports news
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Originally Posted by OLD BOY
Because there is greater risk to revenues in the short term, which would skew the bids in a downward spiral. This is clearly a temporary situation, and any degree of certainty will not return until all restrictions are eased and things settle down again.
I am unaware of any suggestion that bidding will not return when the following round is due.
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The trajectory in UK TV rights at the last auction which occurred before the pandemic was downwards as no substantial competition to BT and Sky emerged.
2016-2019 UK TV rights over £5bn
2019-2022 They fell to £4.5bn
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The rights to show Premier League games from 2019-2022 have been sold for £4.464bn - with two live packages still to be sold.
Sky Sports have won the rights to four tranches - 128 live matches - while BT Sport have one, comprising 32 games.
The Premier League's last deal, agreed in 2015 and running until 2019, was worth £5.14bn.
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https://www.bbc.co.uk/sport/football/43002985
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