Quote:
Originally Posted by OLD BOY
Why do you keep arguing about nothing? It was the result of the pandemic. End of.
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Far from the end of Old Boy.
They believe the rights have peaked. Rational capitalists have chosen to not conduct a blind auction and instead have negotiated with the existing parties to continue on the existing terms.
They’d be failing in their duties to the member clubs to not seek to maximise the value of the rights. If there was a “deep pockets” streamer out there of any credible standing we would have seen an auction. We have not.
For competition reasons they could not have done this without Covid. But that is not to say Covid forced their hand - it offered them a convenient out.