Thread: General ESPN, BT, Euro, Premier and Sky Sports news
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Old 16-01-2019, 13:17   #8909
OLD BOY
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Re: ESPN, BT, Euro, Premier and Sky Sports news
Quote:
Originally Posted by gba93 View Post
Ah, but cheaper to who?
Well, for a start, I would expect other players to do this differently from Sky. At the moment, for example, if you would be happy to watch your kind of sport occasionally, you have to subscribe to the full sports monty offered by Sky or BT. If a more limited amount of sport was also available for less, this would attract more subscribers. Just as the US telcos have adopted 'skinny bundles' to attract those who cannot or will not pay for a more comprehensive set of channels, the global beasts will be set on maximising income to keep prices low and may also offer loss leaders.

Sky has an attitude which means that it tries to draw everyone to its platform by denying content to others and bolstering prices to what the market can take. That will not necessarily be the same model used by streaming services, who can be expected to be more flexible to make lower prices possible.

There are different approaches to this that would benefit consumers as I have discussed before, which will concentrate on increasing viewers not only on their own platform but also by seeking alternative platforms to maximise income.
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