[tweetiepooh]

Some countries have small contingent in small number of events, only pay for those.
Some countries have fewer TV's. Do they bother much at all or just take free scraps?
Some countries have more hackers getting it free and sharing?
The real enthusiasts will pay to watch their sport/stars.


It's mostly countries like the UK with large spread teams and large spread audience that lose out being used to near total coverage "free".


I guess we will find out post event if the pay walling worked. Was there enough income to match the money paid for "exclusive" coverage? If not it may not get repeated and the IOC will have to do with offers from national broadcasters like in the past.