What ??
How much of a stretch just to have a dig at Virgin, it's laughable.
Just how would you like Virginmedia to give it to people for free??
It's Been added to packages for free, what else do you expect. You raised the issue so I'd like to hear your solution.
If I phone up Sky and tell them I'd like to watch it for free are they going to install a dish and give me a STB for free!
J