[jfman]

Although it's covered in the sports thread within the cable TV section I guess it's worth an acknowledgement here that once again Sky are in the box seat once again should TV undergo any signifiant transition to new technologies.

Premier League rights are what developed the satellite market in the UK at all, Sky led the transition to digital television moving households onto their digital platform. Now the breadth of their products will once again be at the forefront as television diverges across the full range of platforms available. Only Sky will be offering products tailored to everyone's needs across the length and breadth of the UK.

For all the bluster around streaming services they remained nowhere to be seen in the auction and will remain bit part players in pure revenue terms in the market in the UK for the foreseeable.