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Re: ESPN, BT, Euro, Premier and Sky Sports news
The Premier League will have its work cut out to make more money from customers than it has done by selling broadcasting rights to Sky, BT and Amazon. And the only way of seeing whether people like DAZN would be prepared to pay over the odds for TV rights would be an auction.
That is of course assuming its intention is to maximise income and not to try and devise a more cost-effective solution for fans.
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