Quote:
Originally Posted by OLD BOY
I said Netflix would not support ads because at the time, the CEO was vehemently opposed to them.
I thought streamers would not include advertisements because that would deter people who wished to avoid them from subscribing. However, we did not discuss tiering at the time, which does make sense, as does a free option with ads.
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Both of these we addressed at the time. I pointed out that a company strategy exists only as long as it’s expedient and rarely remains unaltered from one CEO to the next. If conditions change they may not even last that long. There are all sorts of reasons why things change. However, at the time you were only interested in rigidly defending your view that there would be no ads, no nay never.
My next prediction is that free-with-ads is only an experiment to see what the appetite is like and draw punters in. Eventually those ad-supported tiers will have a subscription rate of their own, just as Sky does today. Ad-free in the long run will be a premium service