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How Netflix, Disney+ and other streaming giants could change to stop Britons hitting cancel amid cost of living crisis

Bespoke subscriptions
The answer may be to siphon off content into separate subscriptions, like a Star Wars-only Disney+ tier.

Less user privacy
Another way to offer cheaper deals is through ads.

Until now, streaming services had used our data to make recommendations and inform their content line-up, but adverts mean that - like with social media - it's more likely to end up in the hands of third parties.

Embracing NFTs
Martin Warner, chief executive of independent streaming service Flix Premiere, thinks they have a role to play in his industry, comparing them to a post-ride gift shop at a theme park.

"Whether it’s a script, a director’s cut, a set of production stills - it could be a great place to go and align with TV and movies and foster a sense of community on your platform," he told Sky News.

An end to the binge model
But whether Amazon's Rings Of Power or Disney's Marvel shows, week-to-week viewing is back in fashion - and Netflix experimented by splitting Stranger Things and its Harry and Meghan docuseries into chunks.

Return of bundles
"It may be content coupled with passes to theme parks, credits to buy films in cinemas, things like that," he said. [He being Oscar Wall, European general manager at Recurly, which works with the likes of Paramount+ and Twitch]

Another bundling option would be to include the right to password sharing, which Netflix is reportedly preparing a significant crackdown on in 2023 - potentially charging extra for the privilege.

https://news.sky.com/story/how-netfl...risis-12763477