Quote:
Originally Posted by 1andrew1
ITV Extra also provides other benefits to ITV:
- Opportunity to charge viewers for no adverts
- Opportunity to have a direct relationship with subscribers and market to them
- Targets younger people who watch on phones more than TVs
- Hope that once people are in the ITV Extra app, they will watch more ITV content and not channel hop to the BBC, Channel 5 etc.
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Right, but I was limiting my reply to the point about content being streamed on ITV X before being aired on the live channels.
The features you list aren't unique to ITV X. They were also present in its predecessor, ITV Hub.