Quote:
Originally Posted by OLD BOY
Well, they are looking to a future where eventually, the broadcast channels will be closed in favour of the streaming alternative. Another incentive for audiences to swap to streaming is to make whole series available as soon as the show lands on scheduled linear TV.
Why do you think they are doing this, SP?
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I would agree that it is just a carrot to encourage users to switch to viewing on the streaming platform. Perhaps because a majority of their viewers currently prefer to watch the live content. Who knows how successful they will be.. earlier ventures to promote content, such as ITV Encore haven't been a massive success.