Thread: General Changes to Virgin TV (2022)
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Old 17-12-2022, 14:08   #1288
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Re: Changes to Virgin TV (2022)
Quote:
Originally Posted by jfman View Post
However ITV aren’t losing share where this happens. You’re creating a false narrative where they are competing rather than complementary offerings. Which is odd anyway since your concession that linear television will survive beyond 2035.
They won’t lose overall audience share, but ITVX will increase the proportion of viewers from the old ITV Hub, and the broadcast channel as a result will have fewer viewers.

Just to clarify, I didn’t say that the existing channels broadcasting and listed on the EPG would survive beyond 2035. Obviously, this is dependent on the infrastructure being established by then, and the of course government have already delayed the original timetable for broadband rollout by a few years.
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