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**Hugh** · 11-11-2022, 20:19

https://www.theverge.com/2022/11/11/...ertising-pause

Quote:

Another major ad agency recommends pausing Twitter ad campaigns / Omnicom Media Group is recommending its clients pause spending on Twitter, citing the ‘potential serious implications’ for advertisers on the platform since Elon Musk’s takeover late last month.

By MIA SATO
Nov 11, 2022 at 7:57 PM GMT

Omnicom, one of the world’s biggest ad firms, representing brands like McDonald’s, Apple, and PepsiCo, is recommending clients pause spending on Twitter, according to an internal memo obtained by The Verge.

Omnicom Media Group is recommending clients “pause activity on Twitter in the short term,” according to a note titled “Twitter - Continued Brand Safety Concerns.” The memo cites recent events in the last few days that have “potential serious implications” for brands running ads on the platform.

The memo cites the deep layoffs of Twitter trust and safety teams, the resignations of high-profile executives, and the slew of “verified” impersonation accounts as being key issues for advertisers. “Evidence that the risk to our clients’ brand safety has risen sharply to a level most would find unacceptable,” the memo reads. “We recommend pausing activity on Twitter in the short term until the platform can prove it has reintroduced safeguards to an acceptable level and has regained control of its environment.”

The memo goes on to say that Omnicom has “formally requested that Twitter assure us that these issues will not impact compliant processes, operations, products, brand safety and client investment on the platform in any way” but that “seemingly due to the lack of senior leadership now in these areas, Twitter has not been able to give those assurances.”