Quote:
Originally Posted by OLD BOY
You are mistaken.
https://www.espn.co.uk/football/engl...oiding-auction
[EXTRACT]
The league said it had received government approval to renew its broadcast rights with existing partners instead of holding a competitive auction due to the financial impact of the COVID-19 pandemic. |
You are, as ever, selectively quoting.
They obviously need Government permission to award the rights without putting them out to tender due to competition concerns.
That is not to say that they could not have run an auction if they sincerely believed that was the best way to maximise revenue.
Clearly they did not believe this would have extracted greatest value for their shareholders.