[OLD BOY]

Originally Posted by vincerooney

Do we really think a streaming only channel will be keen to take on football rights in the UK without a standard channel on Sky/Virgin/BT? Even for a tenner that streaming channel with spanish/italian football completely collapsed within 6 months or so?

Amazon works because its on most smart tvs, firesticks, tv boxes, is a well known brand etc.

"Oh btw the new EPL stuff is on DAZN"
"DAZN....what the heck is DAZN"
"its streaming service for football?"
"how do i get it....i just want to watch the football?"
"well on your laptop you can cast from your pc/laptop or smartphone to a google chromebox for example!"
"what?"
"or a ps4/x box app which has just been released"
"what....."
"its on apple tv"
"oh forget it!!"

If I were making these decisions at DAZN, and given where we are at the moment with the transition to IPTV, I would stream it as well as having at least a 'pop up' pay-tv channel to maximise revenue.

It's different for Amazon because having the footie on Prime only helps to increase revenue for their retail operation as well.