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Originally Posted by 1andrew1
I agree with your first paragraph, indeed this is the point that others and I have all been making. Regarding why would anyone move from Sky broadband to BT broadband, simples: BT Sport.
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Not everyone is interested in sport and so adding additional general entertainment to the line up will help BT considerably in my opinion.
However, if BT succeed in getting more football rights with the next bidding process, this will surely be a major boost for them.