So it started life as DLC but then was totally changed and added to, to become a full game.
Quote:
On June 18, it was confirmed that the game had been redirected to be a full sequel and will be released in conjunction with Saints Row IV in 2013.[6] It was later affirmed that Enter the Dominatrix will be downloadable content for Saints Row IV.[7]
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However the original DLC idea will still be released as DLC.