Quote:
Originally Posted by denphone
And in my opinion that's why l think Sky will win this battle like all the other battles it has won before because when the going gets dirty Sky has plenty of tricks up its sleeve to sink any impending rival before it is allowed to use its guns.
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Yes, but what if next time around, BT joined up with other providers so that they could bid more for the majority of football matches and then divide those matches up according to how much each put in?
So, if BT joined up with the BBC and/or ITV and/or Channel 4 and/or Channel 5, for example, this would give non-subscribers some of the action and enable BT to offer the lion's share of football on its channels at a much cheaper price than Sky does now. Now, that would be progress.
Sooner or later, someone is going to see off Sky and offer customers a better deal. We can't carry on like this, with ever spiralling subscriptions to watch the game.