But...the raw deal comes from the sport hierarchy accepting sky's price.
they don't actually have to accept the highest bid...if they felt they wanted all to see it. indeed, they could give the broadcast rights for free.
And den I agree, there is a limit to how much I am willing to pay. Once I reach it..I won't pay.
For the most part..it is football I am paying for (not overly concerned about the other sports).
Eg depends on how much I will be charged for BT, I might not take that channel. The wallet rules my heart
