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Re: Sky Services Chat
Not sure about it being a Sky first, Telewest used to insert their own adverts on the Viacom channels during an ad break.
It's clear why Sky have been recently pushing their 'on demand', it's because they have no other way to see in on viewers' habits and having a customer's box hooked up to the internet allows them to secretly store ads on the customers hard drive ready to play when they want it to play. Of course VM doesn't have that problem.
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